Your Web Site Can Be A Useful Marketing Tool

Make sure potential clients find you

When your name appears in the newspaper or a magazine, can the reader use information in the article to find you? You can optimize your web site design so that search engines properly index important keywords such as your name, your company, your projects, your products and the words that your clients might use to search for you (or your competitors). This can increase your visibility in search results.

Encourage referrals

Satisfied clients are your best salespeople. Make it easy for clients and strategic partners to use your web site to refer friends and associates to you. You might consider disseminating your URL through business cards, letterheads, and other printed marketing materials.

Look for clients in your local area

Since over 30% of all consumer searches specify a geographical location, you can greatly increase your chances of being more highly listed in the search engine results if you mention the locations specified by the users. Many successful online businesses build dozens of additional pages, specifically for the purpose of being included in a search engine.

Buy access to people looking for your services

The Internet is fast becoming the primary source of information for people looking for business services. Many of your potential clients begin their research and analysis on the web. You can take advantage of this trend by having a search keyword purchase program with performance-based "cost-per-click" vendors.

Next: Can Compelling Web Sites Build Trust?

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"My web site is listed in Yahoo, why don't I get more visitors?" If I get a nickel every time someone asks me that question... The Internet is a very big place; you have to make extraordinary efforts to find the right audience.