Marketing
Home
Solutions for Business
Introduction To
Internet Marketing
A Flash Introduction of Relationship Marketing
Marketing For
Professionals (B2B)
Solutions for professionals serving business clients
Marketing For Small Business (B2C)
Solutions for businesses that sell products or provide services to consumers
Resume
Printer Friendly Format
Contact Philip Luo
Email, Phone, Etc.
|
Personal Emails Remind People You Value Their Relationship
Email is the fastest and most cost-effective way to stay in
touch
Have you sent out Christmas cards, newsletters, or postcards
to professional contacts? Then you know that mailing campaigns are expensive
and time consuming. With email, you can easily communicate with all your
contacts with news and announcements to make.
What is the purpose of a personalized email campaign?
- Develop and maintain relationships.
- Keep people informed of your successes and the direction of your company.
Let them know about new services, publications, and awards.
- Encouraging word-of-mouth referrals. You can also offer your help
as a strategic partner.
Who is your audience?
In a general mailing, your audience might include everyone you know.
Specific campaigns can target potential partners or clients who may help
you achieve your business development objectives.
What can you expect from campaign?
- Increased traffic to your web site. You can track frequent visitors
and follow up with a phone call.
- Referrals and leads depend greatly on the availability of new projects.
However, being proactive increases the odds that people will remember
you when they are asked to give a referral.
Next: Find And Evaluate Strategic
Partners
Articles in this section:
|
If
you ask me to recommend an AV consultant, the first name that I would
say is Charles Salter. I cannot say that I know Charles Salter very well
or enjoy working with him more than other consultant. However, for five
years, Salter's office sent me a postcard every quarter. His is the only
firm I can name without consulting my contact list. You see, it pays to
stay in touch.
|